Motor & water vehicles, motorbikes, marine engines, boats, real estate, electronical appliances & electronics, telecommunication, ICT, green building and renewable energy, elevators, sports equipment, construction equipment

Business operations range from motor and water vehicles, motorbikes, marine engines, manufacturing boats, auto -rental, real estate development, home electronical appliances, state-of-the-art electronics, telecommunications, contact centers, ICT business solution, system integrations, support service provider, green building technology and renewable energy, escalators and elevators, sports equipment, and construction equipment.

With operations ranging from motor vehicles and real estate development, to home electronics and computer operating systems, our manufacturing base covers the production of a wide range of fiberglass (FRP) boats as well as bitumen-based membranes for use in construction.

From our headquarters on Sheikh Zayed Road in Dubai’s busy southern corridor, the Group runs a network of offices and showrooms that stretch across the UAE and into the Gulf and the Middle East. Our markets, however, reach far beyond into the Indian subcontinent, the CIS countries, Asia, Europe, Africa and America.

We pride ourselves on the spirit, harmony and loyalty amongst our employees that demonstrate our brand values at its core. After facing many business challenges in the last 65 years, we have remained optimistic and will continue to follow the same attitude, as we progress. Our aim is to continue to be a major part in building a stable economy for our respected country, working hand in hand with the directives of the U.A.E.

Over the decades, we have developed powerful partnerships with some of the world’s greatest brand names and principals based in East Asia, Europe and the US, and many of these have grown into extraordinarily long-term relationships.

Company info:
Year of establishment: 1953
No. of employees:       5,000