Luxury male personal cleaning and care products
Our users are men from 20 to 80 years old who have concerns about their personal care and hygiene in the socioeconomic segment ABC1. They only consume brands that bring them good quality together with a good shopping experience and sense of belonging. They are interested in good quality products only. They value manual termination and poor serialization. We choose as public the users of high purchasing power for their impact on the formation of public opinion and for their participation in the generation of consumer trends.
We have distributors, wholesalers and we also offer the final consumer through our own e-commerce and other market place. As for our main wholesale customers, barbershops, seek to offer their customers options of products for the care of beards, shaving, hair and skin care while being treated once every 15 days. The barbers themselves use our products in their premises and offer them to those who visit. They are barbershops with 2 to 5 jobs, spaces designed and designed for a moment of relaxation and enjoyment. They usually have a bar or coffee for their clients, as well as television with football. There are currently approximately 130/150 barbershops in the country, the vast majority being in large urban centers such as Buenos Aires, GBA, Córdoba, Rosario, Mendoza. We also have local wholesale design clients such as Landmark / Alparamis who propose interior decoration and design for their clients with unique and attractive objects. As for Distributors, although with lower margins, they are actors in the chain that increase penetration and generate diversity of points of sale, similar to the retail sector.
It is important to clarify that we have a percentage of 45% of our clients who are women in search of original gifts for their partners / children / friends. In addition, they know the powers of cosmetics and personal care, so they are the ones who also propose and invite men to consume cosmetics.
Our Target Market has a global reach, since it belongs to the Grooming and Toiletries category, with marked growth projections on all continents. In Argentina the growth of the category is gradual, there is no specific statistical data because it is an incipient category.
We are local pioneers in male and global developments in natural developments. In addition, within the sustainable or ecological segment we have global potential and we can also reach unconventional spaces for cosmetics such as luxury stores and sustainable specificity. COMPONENTS AND SUSTAINABLE PRODUCTION FROM THE RAW MATERIAL TO THE FINAL PRODUCT.
OUR PRODUCTS ARE DISTINGUISHED BY ITS AESTHETICS, UTILITY, TERMINATION, QUALITY AND SUSTAINABLE CHARACTER; RESULT OF A STRONG INVESTMENT OF RESOURCES IN RESEARCH AND PRODUCT DEVELOPMENT. THE COSMETICS ARE BASED ON 100% NATURAL VEGETABLE PRODUCTS AND DO NOT CONTAIN ALCOHOL, PARABENS, OR ANY OTHER SOLVENTS OR DERIVED FROM OIL. WE HIGHLIGHT FOR VERY GOOD EFFICIENCY AND HAVE ONLY NATURAL FORMULATIONS, CERTIFIED BY THE INTERNATIONAL AGRICULTURAL ORGANIZATION. ALL ACCESSORIES ARE MADE WITH WOODS OF DISPOSAL OF FURNITURE PRODUCTION (HARDWOOD, NO KNOTS AND NOT TREATED WITH NO PENETRANT CHEMICALS). UNDER THE SAME CRITERIA, THE PIGS WE USE ARE 100% NATURAL HORSE (FREE OF ANIMAL CRUELTY). THE PACKAGING IS 100% BIODEGRADABLE, MADE WITH PAPERS AND KRAFT CARDS OF ORIGIN CERTIFIED BY FSC WITHOUT DYEING AND PRINTED WITH WATER INKS.
Looking for importers, distributors and agents in Israel.
Company info:
Year of establishment: 2015
No. of employees: 5
